Our Heritage
Intimo was launched in Melbourne, September 1995 as a direct selling company with a unique collection of lingerie in extended sizing. Demand for the collection grew rapidly and as Australian women recognised the progressive marketing plan, more and more jumped at the chance to run their own Intimo business. The company's representation continued to grow nationally and expanded across the Tasman into New Zealand in 1998.
Today Intimo is recognised as one of the leading lingerie brands and direct selling companies in Australasia.
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Our Vision
"We believe that every woman has the right to feel fabulous in beautiful, well fitting and supportive lingerie. Everyday.
And every woman has the right to financial independence, professional pride, personal fulfilment and control over their own destinies. Always.
Together we are inspiring women to make a difference. Everyday. Always."
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Our Founder, Sue Whyte
As Director and Founder of Intimo Lingerie, Sue Whyte has combined her dual passions, a love of fashion and a deep desire to empower women with business skills.
Sue began her career in Flinders Lane, the hub of Melbourne fashion in the 1970's and went on to be involved in all aspects of the industry. Pasisonate about lingerie, Sue identified an untapped niche in the market; a brand of fashion lingerie in extended sizes. Sue launched Intimo, as a brand dedicated to providing women of all cups, shapes and sizes with the chance to enjoy beautiful lingerie.
A former member of the DSAA Board of Directors, Sue is proud and passionate about party plan and the opportunities that the direct selling industry provides for women to develop new skills, achieve economic independence and transform their lives.
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