Sue Whyte

Sue Whyte's Vision:

"We believe that every woman has the right to feel fabulous in beautiful, well fitting and supportive lingerie. Everyday. And every woman has the right to financial independence, professional pride, personal fulfilment and control over their own destinies. Always."

As Director and Founder of Intimo Lingerie, Sue Whyte has combined her dual passions, a love of fashion and a deep desire to empower women with business skills.

Sue began her career in Flinders Lane, the hub of Melbourne fashion in the 1970's and went on to be involved in all aspects of the industry, importing, design, manufacturing and licensing with a number of internationally recognised brands, before running her own fashion wholesale company.

It was here that Sue developed her firm belief in the power of female entrepreneurship and the advantage that personalised service holds in a competitive industry. After hearing numerous horror stories about ill fitting bras, awkward underwear shopping experiences and unable to find fashionable bras in larger cup sizes, Sue identified an untapped niche in the market; a brand of fashion lingerie in extended sizes that could be purchased in a comfortable setting matched with a genuine business opportunity for women to build a successful career from offering that personalised service to others.

Currently sitting as the sole female on the DSAA Board, Sue is proud and passionate about party plan and the opportunities that the direct selling industry provides for women to develop new skills, achieve economic independence and transform their lives.

Read more about Sue Whyte in the following books:

Secrets Exposed: Female Entrepreneurs Dale Beaumont	Raising a Business Sonia Williams	Who's Who of Australian Women